Best / Ecommerce email marketing
Best open-source Ecommerce email marketing
The best self-hosted ecommerce-email split in the c17.io catalog is listmonk for AGPL-3.0 broadcasts (the published Klaviyo / Drip / Omnisend / Moosend / Sendinblue / Brevo stack), Mautic when you want that GPL-3.0 campaign canvas — /compare/listmonk-vs-mautic and /compare/mautic-vs-keila, Keila when you want that AGPL-3.0 ConvertKit-shaped automation, and FluentCRM when the shop already lives in WordPress. This is not Klaviyo's, Drip's, Omnisend's, or Brevo's SMS carrier. You still attach SMTP. A lone newsletter stays on /best/newsletter-platforms. A funnel OS stays on /best/sales-funnels.
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Ranked picks
1
listmonkAGPL-3.0 single-binary lists — the c17 Klaviyo / Drip / Omnisend / Sendinblue path. /compare/listmonk-vs-mautic.
When to pick it: Broadcasts and segments you can export.
23,815 stars in the catalog
2
MauticGPL-3.0 campaigns and contacts. /compare/mautic-vs-keila.
When to pick it: A campaign canvas if the shop needs automations.
10,787 stars in the catalog
3
KeilaAGPL-3.0 ConvertKit-shaped automations. /compare/mautic-vs-keila.
When to pick it: Visual automations if Mautic is not the PHP you want.
2,246 stars in the catalog
4
FluentCRMWordPress marketing automation already on /best/email-marketing.
When to pick it: A WP shop that wants campaigns without a new SaaS.
How they compare
| Tool | License | Self-host | Best for |
|---|---|---|---|
| listmonk | GNU Affero General Public License v3.0 | Easy | Broadcasts and segments you can export. |
| Mautic | GNU General Public License v3.0 | Medium | A campaign canvas if the shop needs automations. |
| Keila | GNU Affero General Public License v3.0 | Easy | Visual automations if Mautic is not the PHP you want. |
| FluentCRM | Not listed | Easy | A WP shop that wants campaigns without a new SaaS. |
Related pages
- listmonk / Keila / Ghost stack
- Mautic / GrapesJS / listmonk stack
- Plunk or Posta + Resend stack
- Replace Substack
- Replace ConvertKit
- Replace beehiiv
- Replace Klaviyo
- Replace ActiveCampaign
- Replace Constant Contact
- Replace Brevo
- Replace Drip
- Replace Moosend
- Replace Omnisend
- Replace Sendinblue
- Replace Flodesk
- Replace Kit
- Replace MailerLite
- Replace ClickFunnels
- Replace Mailchimp
- Replace Mailgun
- Replace SendGrid
- Replace Postmark
- Replace Mandrill
- Mautic vs Keila
- All best open-source pages
- All compare pages
- All replace pages
- All stacks
- Tools catalog
FAQ
- listmonk or Mautic?
- listmonk if you want the published Klaviyo / Drip / Omnisend broadcast. Mautic if the job is a campaign canvas — /compare/listmonk-vs-mautic.
- Drip, Omnisend, Moosend, or Sendinblue?
- Same published list — /replace/drip, /replace/omnisend, /replace/moosend, and /replace/sendinblue. Brevo stays on /replace/brevo.
- Is this SMS?
- No. You still need a carrier. This page is the list and the campaign.
- Are these free?
- listmonk and Keila are AGPL-3.0. Mautic is GPL-3.0. You pay hosting and SMTP. Template users never pay c17.
- How do I deploy it?
- Open /stacks/listmonk-email. Persist Postgres. Import one CSV.
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